If you’re like most private practice owners, you probably assume your billing system is “good enough.” Claims go out, payments come in, and you hope for the best. But here’s the hard truth: even small billing inefficiencies can quietly siphon thousands of dollars from your revenue each year without ever setting off a red flag.
And by the time you notice, it’s usually because the damage is already done.
Recently, I worked with a counseling practice that believed their billing was in solid shape. They were using a popular EHR platform, had a staff member handling claims, and thought their rejection rate was minimal. But after a quick billing system audit, we uncovered over $12,000 in missed payments because of a mix of unsubmitted claims, improper write-offs, and incomplete follow-ups.
They weren’t alone. This kind of revenue leak is shockingly common and completely fixable.

Let’s look at a few of the most common billing inefficiencies I see in private practices:
- Unbilled or Incorrectly Billed Sessions
Sometimes sessions are never submitted because of a missing modifier, a CPT code typo, or a disconnect between scheduling and billing systems. These errors don’t get flagged. They just quietly cost you money.
- Denials Without Follow-Up
Insurance denials are inevitable. But what’s worse is when they’re accepted as losses. Many small practices don’t have the time or staff to track and appeal denied claims, which means money is left on the table.
- Misapplied Adjustments and Write-Offs
Not all adjustments are necessary or correct. I’ve seen practices routinely write off amounts that should have been collected, often because no one had time to verify the EOBs or double-check patient balances.
- Lack of Reports and Reconciliation
If you’re not tracking what’s billed vs. what’s paid by payer, service type, or provider you’re missing out on insights that could transform your cash flow. A simple report review can uncover trends that lead to smarter billing strategies and better forecasting.
At Fireball Studio, we specialize in helping private practices identify these hidden issues and implement practical, sustainable fixes. We don’t just plug holes. We strengthen the entire system so your billing becomes a consistent, reliable revenue engine.
We do this through:
- Billing system audits that identify real-time revenue leaks
- Cleanup and resubmission of problem claims
- Workflow improvements that reduce administrative burden and increase collection rates
If you’re unsure whether your billing is working for you, or against you, it’s time to take a closer look.